Orange with 6Medias, published on Wednesday, November 23, 2022 at 09:10
Due to the drought and the rise in production prices, Christmas trees will also see their prices increase this year. But the French could keep their habits and continue to get them.
The bill for the Christmas tree is likely to be steep this year.
As reported BFM TV, Wednesday, November 23, in Nice (Alpes-Maritimes), the owner of a garden center says he paid 20 to 25% more for his trees than last year. To remain attractive, however, he decided not to pass on this increase to his customers and thus not to increase his prices. “We are cutting back on our margin, but we are trying to save the volumes we are doing […]. If we apply the price increase, we risk selling less“, he testifies. On average, this year, a tree will still cost 5 to 10% more.
This increase in the price of fir trees can be explained in particular by the drought which has affected France in recent months, resulting in “up to 100% loss at some producers“, according to Vincent Houis, sector leader at the French Christmas tree association, who testifies in Free lunch. Another factor, of course, is rising raw material prices and higher production costs. “All our products consumed in terms of packaging, transport, have increased extremely significantly. Wood packaging has increased between 30 and 50%“, specify to BFM TV Frédéric Naudet, president of the French Association of the natural Christmas tree.
No impact on demand?
However, the purchase of trees during the Christmas period remains a tradition well anchored in the habits of the French, who were ready to devote 30 euros on average to it, in 2021, according to a survey by the Kantar institute. For nurseries, purchases made on this occasion are essential. “If we didn’t have Christmas trees, the month of December would be a very, very hollow month.“says Melchiot de Valbray, nurseryman in Ollioules (Var), to the news channel.
And this habit should therefore not change this year, according to the garden center La Palmeraie in Béziers (Hérault). “I’ve been doing this job for 25 years and even in times of crisis, people are more careful, but the tree is still the tree“, he summarizes with Free lunch.