Nike and adidas have gone all out

The equipment giants Nike, adidas and PUMA, renowned for their legendary ads, have pulled out all the stops for the 2022 World Cup in Qatar with their advertising campaign.

Every four years, it’s an event eagerly awaited by football lovers. We’re not talking about the World Cup here, but about the advertising campaigns created by the equipment giants Nike, adidas and PUMA. Occasionally of the 2022 World Cup in Qatarwhich will officially start this Sunday (5 p.m.) in Doha, football fans were not disappointed.

What’s next after this ad

Nike’s remarkable “Footballverse”

Nike is perhaps the firm that hit the hardest a few hours before the opening of the World Cup in Qatar. The reason ? The comma brand simply brought together different football legends in a single commercial, lasting 4 minutes and 26 secondsthanks to what she dubbed the “Footballverse.” “‘Footballverse’, Nike’s latest football campaign, showcases some of Nike’s best players, whether still on the pitch or retired, imagining an incredible universe in which they all play together”specifies the press release from Nike for the occasion.

Nike's Footballverse ahead of the 2022 World Cup


© Nike

Ronaldinho against Kylian Mbappé and Cristiano Ronaldo (that of 2004 and 2022), Ronaldo Nazario (R9) 1998 against Ronaldo 2002… the headliners are numerous and there is plenty to enjoy. Through this new original Nike advertising campaign in coordination with modern times, we also find Virgil van Dijk, Kevin De Bruyne, Phil Foden, but also Edgar Davids and women’s football stars like Sam Kerr and Alex Morgan. “By showcasing these Nike players, past and present, ‘Footballverse’ also shows that each generation of athletes leaves a unique mark on the game, develops the sport and inspires future generations to leave their own mark. »

adidas brings together a nice cast…

Facing the competition, adidas also saw the big picture and couldn’t sit idly by. That’s why the three-stripe brand hit back with a one-minute ad campaign called “Family Reunion” (Family reunion in French). There too, there are very beautiful people in the spotlight of the German company.

Reunion Family, adidas' advertising campaign for the 2022 World Cup


© adidas

Lionel Messi (who will wear special cleats in Qatar), Karim Benzema, Achraf Hakimi, Son Heung-Min, Jude Bellingham, Pedri and Serge Gnabry play leading roles for adidas, which has also hired English rapper Stormzy to narrate this ad. ” This film (which will not be broadcast on television, Editor’s note) celebrates the unified joy of football bringing together fans around the world”underlines the legendary equipment manufacturer in the press release accompanying this novelty.

… and mark the spirits for what could be “the last” of Messi

In this ad from adidas which lasts 32 seconds, we can see the Argentinian star of PSG playing table football with his younger version, in 2006, with his long hair and his number 19 at the time. flocked on the back with the Albiceleste. It’s anything but a coincidence, because the German brand has simply dedicated another spot only to La Pulga.

We then see five Leo Messi (each representing the Worlds in which the legend of Barça participated, in 2006, 2010, 2014, 2018 and therefore 2022) performing a toro on the ground. All with the famous song “Live is life”, signed Opus, on which Diego Maradona, the other God of football in Argentina, had lent himself to a series of memorable juggles in the warm-up with Naples, in 1989. A nice way to pay tribute to two football legends for what could well be the last World Cup of Messi (35 years old) with Argentina.

Neymar, PUMA’s ‘Fearless’ Superstar

For PUMA, which was the first of the equipment manufacturers to reveal its advertising spot, Neymar is obviously placed at the center of attention. The PSG star is the headliner of the Generation Fearless Campaign (the fearless generation campaign, in French), which begins with a discussion of young people sitting in a bus on the mentality of the Brazilian striker, then making impressive gestures with the ball at his feet.

“Each player has their own story to tell. In the new Generation Fearless movie, each player tells their Fearless story. Whether it’s fearless mindset or fearless performance, the PUMA family provides insight into their mindset and what makes them fearless”specifies the feline brand in its press release.

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