Orange with Media Services, published on Friday, November 25, 2022 at 09:46
According to a poll conducted by Harris Interactive, at the beginning of the week more than half of French people were planning to buy on Black Friday, 30% refused to do so and 15% were still undecided.
If some brands launched the promotions several days ago, this Friday, November 25 marks the start of Black Friday. But while galloping inflation weighs on the whole world and that everyone is looking for bargainsmany brands and platforms have once again decided to boycott the event, which they believe encourages overconsumption, thus depriving themselves of one of the most lucrative days of the year.
For the first time, eBay France will not offer any discount on new products for Black Friday, despite forecasts that still promise great success. More than half of French people plan to buy on Black Friday, 30% refuse to do so and 15% are still undecided, the Harris Interactive institute revealed at the beginning of the week, as part of a joint study. -funded by MAIF and the Green Friday collective.
The site has correctly gauged the financial sacrifice of its initiative but “in the long term, bets on the growth” of second-hand products, explains to AFP Sarah Tayeb, its deputy director general. In the fashion sector, similar initiatives are emerging, such as that of Vestiaire Collective, a second-hand product sales platform, which banned 27 “ultra fast fashion” brands (SheIn, Topshop, etc.) “at dawn of Black Friday”, letting 5% of its catalog slip away.
Other e-commerce sites, such as Back Market and Leboncoin, have launched marketing campaigns explaining that “Black Friday is all year round” on their second-hand goods site.
A commitment hailed by associations, and in particular Extinction Rébellion (XR), which is “delighted” with this “step taken in society’s view of Black Friday”, said Isabelle, alias MegaPinthea, of XR. “Communicating on this boycott is also a selling point for brands, so it is far from promoting sobriety, but it is part of raising awareness”, however nuanced the activist.
And on the consumer side, can we afford not to buy cheaper? “Buy less but buy better”answer in heart the companies questioned by AFP.